Mission
Unlocking human potential — through thinking, relationships, projects and creative work
I believe that
- Everything starts with us. Think it through and do it yourself first — and towards yourself first.
- Every project starts with people. It is people, and the values they hold, that form the fabric of a project and the direction it grows in.
- The person, and the unlocking of their potential, is my first concern. The moment we subordinate it to some external goal, we have put that goal above the person.
- Focus on unlocking human potential and you are doing something valuable in itself. Everything else — the opportunities, the results — arrives as a remarkable bonus.
The ambitious goal
To help 100+ leaders — founders and key team members — grow, and carry out projects built on a mission
I believe that
- Leaders are people who hold a vision and create something of value for themselves and for those around them. Leaders make the world better.
- Leadership is universal and has nothing to do with titles or roles. Anyone can live out a mission and values. Strong projects are started by a leader or a team — and they always grow through a team in which every key member is a leader.
- Projects built on a real, living mission, values and vision have meaning. They also have the potential to be far more resilient and far more effective than those chasing material goals alone.
Values
01
Live a living life
Outstanding projects start with outstanding people who live their own lives deeply. Life as a game — played with curiosity, with change, with growth.
02
Unlock potential
and follow a calling
and follow a calling
To find and widen the limits of human potential; to create the unique and genuine thing only I can create, and to help others do the same. To find the courage the path asks for.
To keep building competence, and the ability to act on my own.
To keep building competence, and the ability to act on my own.
03
Radical honesty and trust
To see reality accurately. To give the people around me an accurate picture of it. To choose trust.
04
Ownership and leadership
Everything starts with me. I cannot influence everything, but I can always ask: what is mine to change here?
05
Love
Unity. Being part of something larger. Partnership. Win-win.
A person comes into their own in relationships, as "part of a whole". I choose to be a contribution to my people, and to the systems we grow together.
A person comes into their own in relationships, as "part of a whole". I choose to be a contribution to my people, and to the systems we grow together.
06
The long game and mastery
Long-term thinking, with the willingness to invest, to learn and to keep going.
07
Prosperity
It widens what is possible: unlocking potential, carrying out projects, creating value.
08
Common sense and moderation
Common sense and wisdom come before any value on this list. Taken to an extreme, even a good thing can destroy.