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Case study: +40% profit at a children's club in two months of working together

The original of this case study is in Russian: victorwr1ght.ru/p/case-umochka/. This translation was made with AI and has not been proofread.

Revenue up 20% / profit up 40% in 2 months at the Umochka kindergarten and children's club — from Polina Demchenkova
Video review

Written review from Polina:

Values, the company's vision, the work — all of it is very valuable. Thank you for getting so deeply into every matter and for sincerely helping every project. Getting to work with you and draw on your experience and knowledge is an incredible opportunity. Thank you!


What we did
1. Introduced long-term memberships and instalment plans
2. Set up 6 partnerships for cross-marketing
3. Restructuring how the owner works with the team and delegates; freeing up the owner's capacity for the entrepreneurial role and for developing the business.
4. Launched regular team meetings to align on meaning (why we are developing this project) and on development plans
5. Wrote up the scaling plan. Worked out the plan/model for launching a large new project (a general-education school and a full-day kindergarten)
6. Put the finances into numbers. Built a dashboard with the key metrics for sales, marketing and product, so that decisions are made precisely.
7. Mindset. I think this is the foundation, but in working with me it is more of a bonus: many will believe they are growing thanks to the tools, without noticing our work on mindset :)