Case study and client review from Inga Mishina: 25× profit growth at the Decoringa décor studio
The original of this case study is in Russian: victorwr1ght.ru/p/case-decoringa/. This translation was made with AI and has not been proofread.
Starting point: profit under RUB 150K
Result: profit up 25× and work on orders from top brands (Porche, Puma, Bacardi, Mercedes Bar)
and with celebrities (Polina Gagarina, Egor Kreed)
What we did
1. Analysed the range of products on sale
- by sales volume
- by target audience
- by customer journey at the point of sale (sales stages)
2. Repackaged the website and the offer
3. Introduced plan vs actual tracking of leads for each product, broken down by channel
4. Introduced financial accounting
5. Expanded the team that delivers the services. Less expensive projects are handed to the team without the owner's involvement.
Follow the project's Telegram channel: https://t.me/decoringa